What an insane spring this is shaping up to be! Working full time at the bike store would have been enough to make it crazy as the season seems to start earlier every year and always at least a month before the seasonal staff start. Add to that prep for two (maybe three) shows, and some freelance work (that will hopefully lead to more) and suddenly free time is the hottest drug on the market, and the hardest to get your hands on.
At the bike shop I do the usual bike-selling thing, but have always had my hands in the marketing side of things. The website redesign that has occupied the chilly winter days is now approaching readiness. Happily for me, we went with a more illustrative look , with simple cartoonish drawings – instead of talking about them, I’ll show a sample:
Here’s sporty-pants, chugging some H2-WHOA while a dad cargo-bikes his lovely child around.
If you are a bike nerd you will probably recognize the bikes. If you want to be one, just ask and I’ll tell you who is riding what. If you don’t care, you are probably in the majority, so bless you, you make the world’s decisions. “MAJORITY RULES!” scream the jocks from the passing jeep. It sure does.