The Hawkeye Initiative

Yay for the internet! For every 20th instance of GROSS porn that still gets through your filter when you google totally normal stuff like the lyrics to Moxy Fruvous’ King of Spain so you can prove to your American friends it is actually REAL… for every 20-200 porn shots, the internet offers up a lovely gift of something funny, smart, creative and communal.  The newest something is the Hawkeye Initiative. If you haven’t heard of it yet, HERE is an article, and HERE. Or better yet, THIS is the actual tumblr.

The long and long of it is that excellent artists riffed on one of the EVERY piece of comic art EVER that depicts women heroes in crazy sexualized poses, skimpy costumes, and literally body-breaking contortions (usually so you can see their boobs and bums at once). These clever internetters redrew a particularly bad cover and switched the man and the woman’s pose.  It was funny, and so OBVIOUS how differently the genders were treated.  Other artists made their own, and a tumblr was born.  (LONG PREAMBLE OVER)

This is my contribution:


Lookin’ good, Hawkeye. He is fascinatingly still managing to have more clothes on than Vampirella, who is sitting so comfortably with one butt cheek lifted off of the ground. I submitted it, but from the sounds of things, it will take a while to go through the queue. EDIT: Wrong! It went up last night at 5am! 

Screen Shot 2012-12-05 at 11.33.06 AM

Speaking of Vampires, I also started my own tumblr for a little document I wrote called The Feminist Twilight Drinking Game, and in honour of both the Hawkeye Initiative and Twilight’s exemplary treatment of women, I made this, to complete the set:


Yup. Totally normal.

I also have a store and you can request prints for pretty much anything you see here or on my “official” portfolio site.  gilliangoerz (at)


5 responses to “The Hawkeye Initiative


  2. Reblogged this on The Grateful Life and commented:
    This is a magnificent contribution to The Hawkeye Initiative (which you can see here: )

  3. You… you know Moxy Fruvous! That’s awesome! I’m not Canadian, but I know and love them and sing along with all their songs. My sister-in-law is named Lisa, so the “Don’t Mention Lisa” part of the live version is one of my favorites. 😀

    Your drawings are nice, too, don’t get me wrong, but I was overcome by my love of Moxy Fruvous.

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