This is a logo I worked on a while ago for the bold and saucy Elizabeth Callahan of Lilly’s Lunches – she went in a different direction eventually (her current logo is wonderful, by the multi-faceted Steve Tam), but this was a great chance for me spend some quality time with Adobe Illustrator (we are totally BFFs now). The result was a diner-esque logo with a bit of pin-up sensibility.
Keen eyes may have noticed the logo also has the company name wrong (Lunch vs Lunches) – another give-away that this logo was from the company’s formative days. The business has evolved in other ways as well – Lilly is doing delicious pop-up lunches at Northwood (a favorite spot) that can be enjoyed there or taken across the street to Christie Pitts. Haven’t you always wanted a picnic?
I was happy and proud to work on some drawings for my delightful friend Elizabeth Callahan’s new business. This business is the best thing to hit Toronto, perhaps ever. Why wouldn’t you want a gourmet, homemade, delicious lunch delivered by bike to your small cubicle, your slow retail shop, your downtown location? And delivered by a sweet, charming woman, no less!
Here’s a drawing I did for her promo postcard:
Why not book yourself some delicious lunches, RIGHT NOW: lillyslunches.com
This version is for her “about” page:
If you or someone you know suffers from a boring lunch, a dull office experience, the insufferable monotony of the same lunch options, day in and day out, the antidote has arrived. Was your grease-stained bag of fast food lunch made with LOVE? I DOUBT IT. Lilly’s Lunches are.
Follow @lillyslunches and @GillianGoerz